This article presents an analysis of Dove’s campaign for Real Beauty and its implications on the broader marketing and advertising world. In 1957, Unilever ushered in the Dove brand, marking a significant milestone in the world of skincare. Dove made its debut as a cleansing bar soap, distinguished by its unique composition that prioritized gentle Continue reading
Case Studies
Case studies are the holy grail of management research as they focus on the dynamic combination of factors which are found in real life businesses, markets, or organizations. Case studies mostly highlight how theoretical concepts translate to practical knowledge, helping us to evaluate the relative usefulness of theories and gain insight into new ones.
Case Study: Complete Johnson & Johnson Company Analysis
In 1866, a family endeavor was born – Johnson & Johnson. Fast forward to today, and this once modest business has sprawled its influence, boasting over 130,000 employees spanning 60 countries. It’s a far cry from its origins as a small outfit helmed by the Johnson brothers, Robert, James, and Edward. Notably, in 2017, it Continue reading
Case Study of AirBNB’s Growth Strategy Using Digital Marketing
This case study of Airbnb’s growth strategy using digital marketing presents a detailed summary of how digital marketing has impacted Airbnb’s growth over the years, with a focus on different aspects of marketing management in digital marketing. It’s a brand new world of digital marketing where companies have more to do online to promote their Continue reading
Case Study: Coca Cola’s Share a Coke Campaign Case Study and Analysis
Modern marketing strategies have continued to place increasing emphasis on the importance and use of online promotional campaigns as an effective way for brands to connect with their audience and increase brand awareness (Christina et al., 2019; Frolova, 2014; Rup et al., 2020). This is often attributed to a change in consumer behaviour heralded by Continue reading
STARBUCKS SUCCESS CASE STUDY: BEYOND COFFEE AND STARBUCKS’ EVOLUTION IN BUSINESS
Coffee drinking culture was an American culture, but for some reason, the number of Americans who consumed coffee was on a steady decrease, and business was getting tough for the guys in the coffee business to such extent that a few companies abandoned the sector. At this same time, three American entrepreneurs from Seattle thought Continue reading
Google Recruiting Case Study: A Case Study of Google’s Recruitment and Selection Process
Millions of job applications are sent to Google every year, according to indicative statistics from Wikipedia and Statista.com, but only a very small percentage of these applicants eventually make it through to Google as employee. This Google recruiting case study is a case study of Google’s recruitment and selection process that will help us delineate Continue reading