This article presents an analysis of Dove’s campaign for Real Beauty and its implications on the broader marketing and advertising world. In 1957, Unilever ushered in the Dove brand, marking a significant milestone in the world of skincare. Dove made its debut as a cleansing bar soap, distinguished by its unique composition that prioritized gentle Continue reading
Marketing Management
With marketing and management combining to form marketing management, it involves the study and research of how marketing concepts benefit from management theories about people and customer management. Important concepts in marketing management involve operations management, pricing strategy, marketing mix,
Case Study of AirBNB’s Growth Strategy Using Digital Marketing
This case study of Airbnb’s growth strategy using digital marketing presents a detailed summary of how digital marketing has impacted Airbnb’s growth over the years, with a focus on different aspects of marketing management in digital marketing. It’s a brand new world of digital marketing where companies have more to do online to promote their Continue reading
Case Study: Coca Cola’s Share a Coke Campaign Case Study and Analysis
Modern marketing strategies have continued to place increasing emphasis on the importance and use of online promotional campaigns as an effective way for brands to connect with their audience and increase brand awareness (Christina et al., 2019; Frolova, 2014; Rup et al., 2020). This is often attributed to a change in consumer behaviour heralded by Continue reading
Introduction to Service
A service can be thought of as the counterpart to a tangible good, but without the element of ownership. It’s a concept rooted in economics, where service provision is described as an economic activity that doesn’t result in ownership. Instead, it’s a process that generates value by facilitating changes in customers’ lives, whether it’s altering Continue reading