Case Study of AirBNB’s Growth Strategy Using Digital Marketing

This case study of Airbnb’s growth strategy using digital marketing presents a detailed summary of how digital marketing has impacted Airbnb’s growth over the years, with a focus on different aspects of marketing management in digital marketing. It’s a brand new world of digital marketing where companies have more to do online to promote their Continue reading

Phoozy Net Worth – Most Successful Shark on Shark Tank

A lot of fans are curious to know what is the net worth of Phoozy after Shark Tank since many expect Phoozy to become more profitable, riding on the financial support and internet fame and publicity they got in recent years. This article estimates Phoozy net worth and answers other important questions along the line. Continue reading

Evolution of Bank Governance, Culture and Ethics Post-Financial Crisis in the UK

The evolution or refinement of principal standards of corporate governance is usually preceded by some corporate governance failure, which highlight the need for change (Thakor, 2007). In the UK, the key standards of bank governance and ethics have undergone crucial metamorphosis post-financial crisis. These changes are significant across economic and political lines, as corporate failures Continue reading

Case Study: Analysis of Corporate Governance Failure at Enron

From the start of the early 2000s, a wave of corporate accounting failures started to hit the United States from many sectors of the economy that was just absorbing the shock of the “Dotcom” bubble (Lakshan and Wijekoon, 2012). These corporate scandals were huge and shocking, extending far beyond the principal players to have serious Continue reading

Impact of Operations Management on Organizational Direction and Success in the Financial Sector: JP Morgan Case Study

Executive Summary This report presents an analysis of the role of operations management in the way modern financial organizations handle organizational operations to ensure they maintain their competitive advantage, customer loyalty, and overall performance and profitability. The analysis is presented to highlight how specific areas of operations management like service design and technological development can Continue reading

Case Study: Coca Cola’s Share a Coke Campaign Case Study and Analysis

Modern marketing strategies have continued to place increasing emphasis on the importance and use of online promotional campaigns as an effective way for brands to connect with their audience and increase brand awareness (Christina et al., 2019; Frolova, 2014; Rup et al., 2020). This is often attributed to a change in consumer behaviour heralded by Continue reading

Social Work Ethos: Development and Relevance for Social Media Today

Social work ethos, as a field, has evolved significantly over the years, shaped by the contributions of numerous academics, practitioners, and scholars. This essay traces the history and development of social work ethos, examples, the social dilemma ethos pathos logos, and relevance for social media in today’s world. From its origins as a humanitarian response Continue reading